As I’ve followed the tragic and ongoing ordeal that Tiger Woods has created for himself, I can’t help but notice that a number of endorsers have dropped him from advertising deals. Tiger Woods had been a hallmark brand for business integrity and excellence.
Think of the long line of celebrities or politicians that seem to be shocked at getting caught when they act without integrity. It never ceases to amaze me that in a publicity starved culture, people in public positions fail to recognize that there are hundreds of people looking for their 15 minutes of fame. This is often found through the misdoings of someone famous.
But what does this have to do with your business?
This has everything to do with growing your business: it is the principle of integrity. It is absolutely critical that you recognize that the integrity you have in your personal actions has a huge impact on your capabilities to grow your business.
Dr. Steven R. Covey in the book “Seven Habits of Highly Effective People” popularized the concept of “Be, Do, Have”
Be: Who am I as an individual?
Do: What do I do as an individual?
Have: Who I am and what I do dictate what I have and the results that I drive.
The results that you experience are directly connected to the actions that you do every day. And your actions come strictly and exclusively from who you are as an individual.
As you consider how to grow your business this year and how to improve your ability to attract the right clients to your company, remember that it has everything to do with making and keeping commitments. Commitments to yourself, your employees, your community, customers, vendors, bankers, etc.
My challenge to you to place yourself in a strategic position for growth in 2010 is to consider: What are my policies? How am I living this “inside out” approach? The “I am, I do, I have” methodology. Are you making realistic commitments to yourself, your family, or your business that you can follow through with absolute integrity? What are the commitments you’ve made to your customers, employees, or communities? And are you honoring and delivering these commitments with the right attitude?
Being authentic in your efforts to deliver value is the very foundation for building your business regardless of economic times.
www.MasteringBusinessGrowth.com teaches these principles and more to help you grow your business.