Brint Driggs - The Business Growth blog - Marketing, Leadership, Profit Strategies to Grow Your Business and Improve Your Life

9 Things You Must Know and Do to Create Demand and Grow Your Business in 2011

by bdriggs

2011 is a pivotal year. National and international news has been consistently pessimistic over the last few years. The sense of economic gloom and doom has many businesses and families scrambling for ways to cut back and “hunker down” for the coming year. We’re nearly two weeks into 2011 and I’m pleased to acknowledge a [...]

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A Case for Marketing Automation

by bdriggs

Why has IBM, Google, Adobe spent billions of dollars in the race to dominate the web analytics market? The answer is simple: Traffic, conversion and new revenue. These are age old challenges. How do I get more of my ideal customers to visit my business (on-line or off-line), how do I get them to reach into [...]

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What is Automated Marketing?

by bdriggs

What is Marketing Automation? How Can Marketing Automation help my business? In an earlier post, I pointed out how many (most) businesses are leaving hundreds of thousands, if not millions, of dollars of potential new revenue on the table because they haven’t yet figured out how to efficiently or effectively follow up with up to [...]

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Automated Marketing – When Should You Use Automated Follow up Sequences in Your Marketing?

I’m a firm believer in leveraging Principles in every aspect of my life. Let me share with you what I mean by this by applying what I believe is a fundamental principle of marketing and sales to the use of technology to automate our communication and follow up with prospects…or even our customers. First off, [...]

In Setting Our Sales Goals, What Does “Realistic” Look Like?

Confession time. I’ve always struggled with how to set realistic goals…personally and professionally. Apparently, I’m not alone. My clients consistently struggle with how to set realistic goals…especially in the area of sales and business development. A friend and business associate of mine, Barry Caponi, recently posted the following article on his blog where he breaks [...]

Simple Tip To Increase Leads from Networking Events

I recently attended a networking event where, as usual, I talked with dozens of people and collected a large stack of business cards. Networking should be an important part of every business growth strategy. Maybe I’m getting old, but, as I return to my office several days later and start looking through my stack of [...]

#1 Requirement for Successful Small Business Marketing

One conversation seems to come up again and again with many of my clients and that whether or not they are realizing a sufficient return on investment from their marketing dollars. Nearly every conversation, ends with a discussion about how they are currently tracking their customer traffic. Unless you have time and money to throw [...]

God Bless Millionaires, Billionaires…And The Rest Of Us That Aspire!

I generally try to not get overly wrapped up in politics but I must say that in recent months, I have heard quite enough of politicians on both sides of the aisle complaining about the economy in one press conference or media sound bite and then turning immediately following with complaints about business leaders or [...]

Tiger Woods Tragic Fall From Grace…

As I’ve followed the tragic and ongoing ordeal that Tiger Woods has created for himself, I can’t help but notice that a number of endorsers have dropped him from advertising deals. Tiger Woods had been a hallmark brand for business integrity and excellence. Think of the long line of celebrities or politicians that seem to [...]

What Not To Learn from Our World Leaders at Global Warming Conference

Over the past couple of weeks, I’ve been reading about the Global Warming Summit that was held in Copenhagen, Denmark in December. How ironic that this conference was held during record snowstorms and low temperatures in Denmark. Regardless of that, as I read over the conference results and negotiations, I am struck by the inefficiency [...]

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